RedBull x Bluesloth
NEW PRODUCT LAUNCH
1 in 3 millennials experience chronic fatigue. They can no longer pound three Red Bulls and party all night. Nor would they want to. Let’s expand the brand’s target market with a CBD beverage for them and launch it with a campaign that treats bedtime like an action sport.
Millennials are exhausted.
MANIFESTO
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Reduces the anxiety of every single Sunday.
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Calming on your very last nerve cause parenting is hard.
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At least your rest will get a promotion.
Bedtime's Our Game Time.
Out Of Home.
Bluesloth Radio Spot
We’re a bedtime beverage, but we don’t snooze on events (just at them).
Starting with a Formula 1 activation. Red Bull’s team of drivers have their racing pits to stop and refuel, so Blue Sloth will give the fans a Resting Pit to chill out and relax.
ON SOCIAL
We’d build a roster of millennial comedians and influencers like Darcy & Jer who are anything but shy about their hurdles to a goodnight sleep.
And tap them to create original content about winning the bedtime battle with Blue Sloth.
Bedtime Bit
Instagram Promotion
AD: Kailey Reagan
CW: Kayla Baken