Walmart’s WhoKnewVille
Publicis Groupe
Dept. W
Dr Seuss and Walmart are the perfect duo for holiday shopping. Who Knew ?!
In WhoKnewVille, Mindy Lou (with the help from some friends), conquers holiday chaos by introducing the Whos to Walmarts amazing gifts. Our whimsical world stretches across film, social, OOH, key media partnerships, and immersive experiences.
The Story
WhoKnewVille is based upon a magical Seuss world
obsessed with all things gifting during the holidays.
Introducing Mindy Lou, who’s on a mission to get
everyone everything they wished for during the holidays. After discovering a mysterious ‘Who-phone’ - open to the
Walmart app showing thousands of amazing deals -
she rushes to spread the word around town.
With help from The Grinch (Walton Goggins), and our ‘InWhoencers’ (Connor Wood, Lala Anthony, and Maritere), Mindy spotlights Walmart as the ultimate hack for making holiday shopping a success.
Within the WhoKnewVille world, I was able
to work across multiple different functions.
Paid Social
On Social,
Mindy calls on her most trusted InWhoencers to help spread the word on social about Walmart’s deals for every Who in your life. Tapping into well-known voices Connor Wood, Lala Anthony, and Maritere, we created social native conversations around last minute gifting, scoring the perfect gifts for your besties, and best practices when it comes to upping your gifting game.
Interactive Experiences
Walmart Realms
Walmart Ambient Rooms
Media Integrations
