Save Cuffing Szn.
CW: Kayla Baken
AD: Kailey Reagan & Chelney Cameron
Climate change isn’t just making our winters warmer. It’s shrinking our cuffing season.
Dating app fatigue is real. So Bumble partnered with non-profit, Protect Our Winters, to reinvigorate swiping with a cause people can get cozy for: combating global warming.
We refuse to live in a future world where air conditioning dictates who we date.
So we matched with Protect Our Winters for the 2025 cuffing season to donate 100% of Bumble Premium purchases to their fight against climate change.
Pop-Up Speed Dating
Event At Ski Lodge
In App Activation
Ice Breakers
On the app, users who make the Bumble Premium purchase will receive an Open to Cuff badge they can proudly display on their profile and a set of exclusive cuffing szn icebreakers.
Open To Cuff Badge
IRL, we’d invite Bumble users to winter-themed parties where they can meet fellow cuffing szn activists in their city.
